Policies, checklists, and monitoring to keep your Louth business on the right side of the DPC. Start in under 2 minutes.
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Louth is home to a thriving business community of approximately 7,500 SMEs, and pr / marketing agencies in the Dundalk area and beyond are no exception. But many don't realise the extent of their GDPR obligations — particularly around client customer databases used for marketing campaigns processed without verifying that the client obtained valid gdpr consent.
Under the Irish Data Protection Act 2018, every business that processes personal data must comply with GDPR. For pr / marketing agencies, that means having proper policies for handling client customer databases (names, emails, phone numbers, purchase history) for marketing campaigns, media contact lists (journalist names, emails, phone numbers, publication details, beat information), and more. The DPC has the power to fine non-compliant businesses up to €20 million.
Louth, Ireland's smallest county by area, punches above its weight economically with a strong cross-border trade position. Dundalk's IT sector and financial services cluster have grown substantially, supported by Dundalk Institute of Technology. Drogheda benefits from Dublin commuter demand while maintaining its own industrial and services base. With enforcement ramping up across Ireland, there's never been a more important time to get your house in order.
Absolutely. GDPR applies to all pr / marketing agencies in Louth that handle personal data of EU residents — whether that's booking information, contact details, or employee records. Ireland's Data Protection Commission actively enforces these rules, with penalties reaching up to 4% of annual global turnover.
RISK ASSESSMENT
Client customer databases used for marketing campaigns processed without verifying that the client obtained valid GDPR consent
Media contact lists containing journalists' personal data compiled and shared across the agency without a lawful basis or privacy notice
Social media advertising campaigns using personal data for targeting (custom audiences, lookalike audiences) without transparent consent mechanisms
Client data access persisting after contracts end, with former client customer databases remaining on agency systems
Competition and event entrant data collected on behalf of clients retained by the agency beyond the campaign purpose
DATA INVENTORY
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REQUIRED DOCUMENTS
Every PR / Marketing Agency in Ireland needs these documents to demonstrate GDPR compliance. ComplianceKit generates all 8 policy types with a living compliance score that tracks your progress.
STEP BY STEP
Implement a standard due diligence process for client-provided marketing lists, verifying that valid GDPR consent was obtained before running campaigns.
Establish clear Data Processing Agreements with all clients, defining the agency's role (controller or processor) and obligations for each type of data processing.
Review media contact list practices to ensure journalists are informed about how their data is used and can opt out, in line with GDPR transparency requirements.
Audit social media advertising practices to ensure personal data used for audience targeting complies with platform terms and GDPR consent requirements.
Implement a contract-end data deletion procedure ensuring all client customer data is returned or deleted when the agency-client relationship ends.
Train all agency staff on the distinction between controller and processor roles and the importance of not using client data beyond the agreed scope.
Review competition and event data management to ensure entrant data is deleted after the campaign purpose is fulfilled.
COMMON PITFALLS
Running email marketing campaigns using client-provided lists without verifying that the contacts have given valid GDPR consent, exposing the agency to joint liability.
Retaining client customer databases on agency systems after the client contract has ended, continuing to have access to data they have no basis to process.
Compiling and sharing media contact lists without providing journalists with a privacy notice or a way to opt out of being contacted.
Creating social media custom audiences using client customer email lists without ensuring the underlying consent covers this type of data sharing and processing.
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Every day your PR / Marketing Agency in Louth operates without proper GDPR compliance is a risk. The DPC is increasing enforcement across Ireland — get ahead of it today.
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