Policies, checklists, and monitoring to keep your Kildare business on the right side of the DPC. Start in under 2 minutes.
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For pr / marketing agencies operating in Kildare, data protection isn't just paperwork — it's a legal requirement that protects both your customers and your business. From client customer databases (names, emails, phone numbers, purchase history) for marketing campaigns to media contact lists (journalist names, emails, phone numbers, publication details, beat information), you're processing personal data that falls squarely under GDPR.
Kildare is one of Ireland's fastest-growing counties, benefiting from proximity to Dublin with major employers in technology, pharmaceuticals, and financial services. The thoroughbred horse racing industry, centred around the Curragh, Punchestown, and numerous stud farms, is an iconic part of the local economy. Retail and logistics hubs in Naas and Newbridge serve a large commuter population. The Naas area alone has a significant concentration of pr / marketing agencies, many of which are still catching up on their data protection obligations.
The consequences of non-compliance are real. The DPC has issued fines to businesses across Ireland, and client customer databases used for marketing campaigns processed without verifying that the client obtained valid gdpr consent is a common area of concern in your sector. Here's your complete compliance roadmap.
Yes. Every pr / marketing agency in Kildare that collects or processes personal data must comply with GDPR under the Irish Data Protection Act 2018. This includes customer records, payment details, and staff information. The Data Protection Commission can impose fines of up to €20 million for non-compliance.
RISK ASSESSMENT
Client customer databases used for marketing campaigns processed without verifying that the client obtained valid GDPR consent
Media contact lists containing journalists' personal data compiled and shared across the agency without a lawful basis or privacy notice
Social media advertising campaigns using personal data for targeting (custom audiences, lookalike audiences) without transparent consent mechanisms
Client data access persisting after contracts end, with former client customer databases remaining on agency systems
Competition and event entrant data collected on behalf of clients retained by the agency beyond the campaign purpose
DATA INVENTORY
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REQUIRED DOCUMENTS
Every PR / Marketing Agency in Ireland needs these documents to demonstrate GDPR compliance. ComplianceKit generates all 8 policy types with a living compliance score that tracks your progress.
STEP BY STEP
Implement a standard due diligence process for client-provided marketing lists, verifying that valid GDPR consent was obtained before running campaigns.
Establish clear Data Processing Agreements with all clients, defining the agency's role (controller or processor) and obligations for each type of data processing.
Review media contact list practices to ensure journalists are informed about how their data is used and can opt out, in line with GDPR transparency requirements.
Audit social media advertising practices to ensure personal data used for audience targeting complies with platform terms and GDPR consent requirements.
Implement a contract-end data deletion procedure ensuring all client customer data is returned or deleted when the agency-client relationship ends.
Train all agency staff on the distinction between controller and processor roles and the importance of not using client data beyond the agreed scope.
Review competition and event data management to ensure entrant data is deleted after the campaign purpose is fulfilled.
COMMON PITFALLS
Running email marketing campaigns using client-provided lists without verifying that the contacts have given valid GDPR consent, exposing the agency to joint liability.
Retaining client customer databases on agency systems after the client contract has ended, continuing to have access to data they have no basis to process.
Compiling and sharing media contact lists without providing journalists with a privacy notice or a way to opt out of being contacted.
Creating social media custom audiences using client customer email lists without ensuring the underlying consent covers this type of data sharing and processing.
FAQ
Everything you need to know about GDPR compliance for your business.
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Every day your PR / Marketing Agency in Kildare operates without proper GDPR compliance is a risk. The DPC is increasing enforcement across Ireland — get ahead of it today.
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