Policies, checklists, and monitoring to keep your Clare business on the right side of the DPC. Start in under 2 minutes.
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For breweries / distilleries operating in Clare, data protection isn't just paperwork — it's a legal requirement that protects both your customers and your business. From customer names, email addresses, and phone numbers to delivery and billing addresses for online sales, you're processing personal data that falls squarely under GDPR.
Clare benefits from a diverse economy with Shannon Airport and the Shannon Free Zone forming a major employment hub for aviation, technology, and pharmaceutical companies. Tourism is a cornerstone, with the Cliffs of Moher attracting over 1.5 million visitors annually. Traditional music and cultural tourism in towns like Doolin and Ennis add further economic vitality. The Ennis area alone has a significant concentration of breweries / distilleries, many of which are still catching up on their data protection obligations.
The consequences of non-compliance are real. The DPC has issued fines to businesses across Ireland, and collecting visitor data during distillery tours and tastings without providing a privacy notice is a common area of concern in your sector. Here's your complete compliance roadmap.
Yes. Every brewery / distillery in Clare that collects or processes personal data must comply with GDPR under the Irish Data Protection Act 2018. This includes customer records, payment details, and staff information. The Data Protection Commission can impose fines of up to €20 million for non-compliance.
RISK ASSESSMENT
Collecting visitor data during distillery tours and tastings without providing a privacy notice
Operating loyalty or bottle clubs that build detailed customer preference profiles without data minimisation
Age verification processes that collect and retain identity document data unnecessarily
Using event attendee data for ongoing marketing without separate consent
CCTV in taprooms and production areas capturing visitor and employee footage without proper policies
DATA INVENTORY
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REQUIRED DOCUMENTS
Every Brewery / Distillery in Ireland needs these documents to demonstrate GDPR compliance. ComplianceKit generates all 8 policy types with a living compliance score that tracks your progress.
STEP BY STEP
Create a comprehensive privacy notice that covers all your customer touchpoints: online shop, taproom, tours, events, and loyalty club.
Implement an age verification process that collects the minimum data necessary — typically a date of birth or age confirmation rather than copies of identity documents.
Ensure your taproom CCTV complies with DPC guidance including signage, a documented lawful basis, a maximum 30-day retention period, and restricted access.
Put data processing agreements in place with your booking system, e-commerce platform, payment processor, and any delivery or distribution partners.
Obtain separate, specific consent for marketing when customers book a tour or attend a tasting — do not assume booking consent extends to marketing.
Review your loyalty club or bottle club database regularly and contact inactive members to confirm whether they wish to remain on your records.
Ensure your website has a compliant cookie banner that allows visitors to refuse non-essential analytics and marketing cookies.
COMMON PITFALLS
Adding every tour visitor's email to the marketing newsletter without asking for separate consent.
Keeping copies of identity documents used for age verification instead of simply recording that verification was completed.
Operating taproom CCTV without signage, a written policy, or a defined retention period.
Assuming that a customer's purchase of a product constitutes consent to receive ongoing promotional emails.
FAQ
Everything you need to know about GDPR compliance for your business.
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Every day your Brewery / Distillery in Clare operates without proper GDPR compliance is a risk. The DPC is increasing enforcement across Ireland — get ahead of it today.
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